Ultimate Goal

I am a fan of the original Star Trek TV series.  In one episode, one of the characters, Spock, returns home to mate.  His intended rejects him for another, and requires that Spock fight for her, and chooses Kirk, Spock’s captain, as her champion.  After Spock apparently defeats Kirk, and Spock releases his intended for the man she wants, Spock says:

“After a time, you may find that having is not so pleasing a thing after all as wanting. It is not logical, but is often true.” – Star Trek, season 2, episode 1 (“Amok Time,” 1968)


There is truth in this quote.  I know in my life, I have wanted things, then when I work to get them, I find they are not satisfying or fulfilling.  In addition, things I have worked for are more satisfying than things given to me.

We should be thoughtful about what we want.  We may well find that when we achieve what we want, the thing is not really what we wanted in the first place or did not provide the satisfaction we had expected.  It is very important to think through our goals and objectives, both personally as well as in business.  Is what we may desire at first blush, really what we want?  We may spend a lot of time and energy working for something that in the end is not really what we want or is a poor substitute for what we really want.

It is important to really think about our ultimate goal in business.  What are we trying to accomplish in business?  Is it just to make money, or to accomplish something much more important than that?  I believe that when we create a business, having a vision for something more profound, while harder to accomplish, will provide a more rewarding outcome when we actually accomplish it.

At BitLedger, our vision is to help small businesses succeed.   If businesses out grow our services, and we have helped along the way, we are successful.  We would love the opportunity to talk with you about how we can help you on your journey.

Author: Russ Bell


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